ABOUT US

Dhuruva Trends is a South Indian traditional clothing brand dedicated to crafting pure cotton dhotis that blend comfort, authenticity, and timeless culture.

Rooted in tradition and designed for everyday wear, our dhotis are made from 100% natural cotton, using traditional weaving techniques that suit India’s climate and lifestyle. We believe true comfort comes from purity in fabric and honesty in craftsmanship.

From daily wear to sacred occasions, Dhuruva Trends brings you dhotis that feel natural, breathable, and dignified — just the way tradition intended.

Rooted in Tradition. Woven for Comfort.

 

Our Story

Revel in Rare is more than a tagline — it reflects who we are.

Since 1994, we have been manufacturing pure cotton dhotis, working closely with traditional weaving processes and supplying quality dhotis through wholesale channels. For decades, our focus was behind the scenes — perfecting fabric, consistency, and comfort.

Today, Dhuruva Trends marks a new chapter.

We are stepping forward as a retail brand, bringing our decades of manufacturing experience directly to you. By removing layers between maker and wearer, we ensure better quality, honest pricing, and a deeper connection to the product you wear.

From our looms to your wardrobe, every dhoti carries years of expertise, tradition, and trust.

Revel in Rare.

Our Commitment to Quality

The yarn we use is 100% pure cotton, carefully sourced and lab tested & certified to meet quality and purity standards. This ensures:

• Authentic cotton with no synthetic blending

• Better breathability and skin comfort

• Consistent fabric quality across batches

• Long-lasting performance with proper care

By combining certified raw material with decades of manufacturing experience, we deliver dhotis you can trust — in fabric, feel, and finish.